My List of Trade Secrets and Service Providers – Part 2 I got such great feedback on my last list I thought I would give you a few more ways to get things done better, faster and cheaper!…

List of Trade Secrets and Service Providers One of the benefits of Master Minding with successful people is that I am always finding great ways to get things done better, faster and cheaper. Secret #1…

Experts Rule: 15 Ways To Establish Authority in Your Field If your business is about you and you’re building a personal brand, then it’s essential that you look for ways to stand out against the competition by establishing authority in your field. The process starts by providing…

Let Your Website Say What You Shouldn’t Websites are NOT “one size fits all”. So many people totally misunderstand what their website is really for, how to leverage a good website or even…

More Articles…

The days of “business booty calls” are coming to an end. It’s more important than ever to chase long term relationships with prospective buyers as well as existing clients. As the economy changes, businesses of every shape and size are avoiding the foreplay looking to go straight for the…sale.

Unfortunately, for these businesses that are looking for quickies, the general public is searching for two-way dialogues and that bad word…“relationships”. Fortunately, the new cutting edge ways of showing authenticity and communicating are cheap and easy. Everyone wants to learn and implement these new best practices. I know. I’ve helped enroll hundreds of thousands of them over the last several years through websites, events, and being on the radio.

This trend affects all businesses but is especially evident to those in the advice business. Attorneys, CPA’s, Realtors, Lenders, Dentists, Plastic Surgeons, Insurance agents, Financial Planners, Sales rep’s, Speakers, Coaches, and Trainers represent a fair percentage of the people who need to be influential. They all need this event More Fans and Buyers!

As the former CEO of Guerrilla Marketing, one thing I learned first-hand is that people require authenticity and trustworthiness especially in this cynical, jaded world. All these industries and so many more need to learn the concept “fans first, buyers second”.

The process of finding new clients and making them raving fans is fading away. Now advisers and organizations have to make people “FANS FIRST and BUYERS SECOND!” Crazy I know, but in this new digital age of social media and overall interaction that’s exactly what we all have to do. Consumers are doing a lot more homework before they spend their hard earned money, and that’s not a bad thing at all.

I probably already broke a few brains out there as you ask yourself, “How do people make someone a fan who has never bought anything?” The secrets to the new paradigm shift of “FANS FIRST and BUYERS SECOND” are found in giving. When we add value to people’s lives and serve them we essentially earn the right to ask for something. That something doesn’t need to be a sale…at least not right away. The book will teach this process in detail.

Giving and serving will lead the prospective fan to share more of themselves with us…if done right. Notice I didn’t say share more information with businesses. Don’t get me wrong. Organizations, even non-profit ones, need people’s information and that is a valuable baby step. More importantly they need to get to know people and interact with them. Two-way communication is paramount in today’s marketing relationships!

There is as an old expression that “people don’t care how much you know until they know how much you care.” If advisors want more fans then they need to open up where ever possible and show them that they care. Reveal their real selves. They need to support or create a meaningful movement.