If you are like most people, then you probably think I am pretty prideful. Maybe you have had the chance to learn more about me and know this isn’t really the case, but when most people meet me they tend to think I am pretty full of myself.

Admit it. You thought it.

The truth is that us entrepreneurs can’t live our lives quite the same way the rest of the world lives…and that goes double for those of us that are experts in the business of giving advice.

Let me demystify this for you.

Most people are employees who get a job with a resume that boasts of their accomplishments to their potential new boss. Then once they have the job, their lives are all about just doing that job. Entrepreneurs and business owners, on the other hand, are always looking for another client – and clients are their bosses so to speak. In one way or another, we expert entrepreneurs are always giving out our “resume”.

That’s why I always say, “I’m not bragging. I am applying for a job. I want to be your marketer, publicist, and agent.” You see, people understand and expect you to brag when applying for a job. People just forget that we entrepreneurs are just about almost always applying for a “job” or a client. Sometimes even you as the entrepreneur forget that as well. 😉

You see, you have to answer this very, very important question. It’s just two words, but it’s always there: “Why you?”

Why you and not someone else? Why your company and not someone else. Why you and not nothing else? You see, you are even competing with people who are doing nothing at all.

You have to know how to talk about yourself and inspire action in every audience. You need to share your social proof, your third party endorsements. Your testimonials, awards, books, articles, media features, interviews, degrees, certifications, celebrity clients, influential customers and accomplishments are all worth sharing strategically at the right time and in the right place when answering the question why you.

Sometimes that means sounding a little prideful, but there is a definite difference between being prideful and sounding prideful. Whether you’re an employee or an entrepreneur, good people will never fault you for applying for a job.